DAZN
Unifying a worldwide brand.Getting in the zone
DAZN is one of the world’s rapidly expanding brands in sports, making a name for itself globally. With so many locations worldwide, there was a need to unify some of their in house brand assets. From broadcast to B2B projects, DAZN produces a wide range of content daily.
One of DAZN’s challenges was the volume of worldwide promos that each had to be adaptable according to the local right’s holders. In Spain, it would need to hero the local competitions and icons, whilst Belgium would have a different offering. Always exploring a world of sports in a single frame.
The DAZN frame quickly became an intuitive scrolling device, showcasing the endless stream of world class content. Easily customised, yet capable of a comprehensive flex.
Dive inside the world of sports
To help create a consistent brand globally, we expanded on their established logo animation and used it as a framing device to dive into the world of sports. Through DAZN itself.
With both an established opener and closer, we can bookend any event promo throughout an ad break or signal a start and end of a broadcast. Unmistakably packaged within DAZN’s world of sports.
into the spotlight
Global greatness
To easily highlight global events and promo localisation, we created this globe toolkit, perfectly fitting DAZN’s ‘World of Sports’ mantra.
With it’s iconic yellow spotlight shine, we can not only precisely pinpoint, but also crash zoom into any location around the world. That is if we’re not just admiring it’s beauty as an ambient background asset.