PARLOA
AI is the new UIclarifying AI
The team at Further had developed the core of the identity: overlapping ellipses. Lenses through which memory, emotion and meaning converge. These form a monochrome data layer for technical diagramming. That same geometry unfolds, in motion or gradient, into a bright, emotive space that frames key content.
Through motion we can tell a layered story where we bring visual clarity that dances hand in hand with a selection of datapoints.
How does the peripheral react while we determine our primary focus? How can we bring emotion in it’s reflectiveness?
We create a lens that feels like it connects with human nature.
A careful choreography of dual lenses forms the basis of the brand’s expression. Not only is it the initial spark for the logo reveal, but it is also a clever device to draw focus and even convey emotion.
Through manipulation of exposure, focus and refractions, we can tell the story of Parloa being an AI based on clarifying, human connection and complex insight.